Is this smartphone’s launch more important than the iPhone 13?

Is this smartphone's launch more important than the iPhone 13?

While the iPhone 13 has been getting a lot of attention lately, tech experts say that one smartphone’s launch could be more important than Apple’s next device release. 

The Samsung Galaxy Z Flip 3 launch is arguably one of the most important new products coming up in the entire tech industry because there is a lot riding on the release. For starters, Samsung has been dealing with quite a few issues lately, including weak sales numbers for the Galaxy S21 lineup. So to say the company needs a breakthrough product on the market is an understatement. Many Samsung officials are hoping that breakthrough is the Galaxy Z Flip 3. 

Samsung’s big Unpacked event tomorrow is expected to include two new phone reveals, with the Flip 3 being one of them. Of the two, the Flip 3 is being marketed as the more affordable and mainstream option and experts expect a huge price cut for the device.  

So Samsung’s success is not only riding on the new smartphone, but the foldable phone industry in general has a lot riding on the device too. How could the new Z Flip 3 make or break an entire company and a portion of the smartphone industry?

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